40 Email Pop up Examples To Convert More Leads (Email Pop-up Best Practices)
With the pace of innovation in digital marketing, it’s easy to feel like email marketing is constantly being challenged by new tactics trying to take the crown. Despite this, email marketing continues to prove its worth, delivering an average ROI of $42 for every $1 spent. That’s why smart marketers seize every opportunity to grow their lists of potential customers and keep them engaged.
What has evolved, however, is how marketers collect email addresses. Gone are the days of boring sign-up boxes buried at the bottom of a page. Now, dynamic email subscription popups and email capture forms are the tools of choice, designed to convert target visitors without disrupting their browsing experience. These popups can appear in countless ways — small and subtle, full-screen and bold, or even triggered by user actions like scrolling or exiting a page.
But not all email pop ups are created equal. A well-timed, visually appealing newsletter popup can transform casual browsers into loyal subscribers, while poorly designed ones risk driving users away. This article will walk you through the different types of email popups, showcase 40 real examples that deliver results, and give you tips to create eye-catching popups that boost conversion rates and grow your email list.
Dive in and find email signup forms you like. Then, build an effective email subscription popup campaign using Personizely!
The 4 Categories of Newsletter Signup Popups
There’s a wide range of email popups designed to capture attention and drive email list growth. These forms can be grouped into categories based on their design or functionality. For instance, you can differentiate between fullscreen email popups and modal popups.
Fullscreen popups take over the entire screen, demanding the visitor’s full attention with bold visuals and clear calls to action — perfect for promoting time-sensitive offers or exclusive deals. Meanwhile, modal popups are smaller windows that overlay the page content, delivering the message without being overly intrusive. Both styles have their place, depending on your goals and your audience’s preferences.
Popups can also be grouped by their purpose, such as discount offers, newsletter signups, or exclusive content access.
However, the most common way to classify them — and the one we’ll focus on — is based on what triggers the popup to appear:
- Landing popups – Appearing as soon as a visitor lands on your site, they’re perfect for setting the tone.
- **Exit popups ** – Triggered when someone is about to leave, these offer a final chance to convert.
- Scroll popups – Designed to engage users who scroll to a specific point on the page, signaling interest.
- Element click popups – Activated by a visitor clicking a button or link, making them highly intentional.
In the next sections, we’ll showcase effective email newsletter popup examples from these categories.
Email Popups With Landing Trigger
Timing is everything when it comes to email popup forms. To maximize your chance of engaging potential subscribers, consider launching the popup as soon as visitors land on your page. A clean design and a direct call to action can immediately grab the attention of visitors and encourage them to sign up.
Offering value right away — like early access to sales, exclusive discounts, or free shipping — can quickly turn new visitors into subscribers, whether they’re desktop or mobile users. And for repeat visitors? With Personizely, you can precisely control who sees your widgets, ensuring the same popup doesn’t appear twice.
Piyama Email Pop-up – Fitting Popup Design
The women’s sleepwear retailer Piyama nails it with an email signup popup that’s as elegant as their site and products. With a minimalist design and a straightforward offer, visitors only need to fill out two fields to receive a discount coupon for their first purchase. Simple, effective, and perfectly on-brand.
Moxie Email Greeting For New Subscribers
A simple email popup greets visitors upon landing and seamlessly aligns with Moxie's color scheme, featuring bold pink and red hues that complement the website’s bright colors. With just a single field, it’s easy to use and perfectly matches the brand’s casual tone of voice, encouraging visitors to become newsletter subscribers effortlessly.
Gravitas Effective Email List Capture Pop up
Clothing retailer Gravitas showcases some of their classic looks in an engaging photo on their email-pop, which shows up immediately upon landing on the page. The headline and copy have wisely added a sense of urgency and convenience, offering a 10 percent discount applied automatically at checkout for just filling in one form field.
Pursue Fitness – Can’t Miss Mailing List Email Subscription
Pursue Fitness greets visitors with a bold opt-in popup that ensures no one misses the offer. While it might risk annoying visitors at first glance, the simplicity and appeal of the discount act as a powerful motivator, making it easy for users to decide to share their email and claim the deal rather than dismiss the popup.
Wired – Bold Newsletter Popups Best Practices
Wired, a print and online tech magazine, goes big and bold with their newsletter pop-up. Visitors can't miss or avoid this email signup, which makes a case for itself with a single field and a promise of insider information.
CNC Botanics – Exclusive Email Pop-up Example
Visitors to CNC Botanics are immediately offered a discount and access to exclusive offers. The popup is minimalistic. Its simple design features only one input field.
Diesel – Best Minimalist Email Popup Design
Clothing designer and retailer Diesel matches their brand's minimalistic, industrial design with a bare-bones black and white popup. Greeting visitors upon landing, it has an email field and then wisely adds radio buttons for gender to personalize the email marketing campaigns to follow.
Inc. – The Best Way To Attract Attention
Print and online business magazines, Inc., makes excellent use of its trademark black-and-white color theme with a splash of bright hues to draw the visitor's attention. The popup is hard to miss but doesn't get in the way of the site's experience. It grabs visitors' attention through a fear of missing out.
Asana – Discreetness In the Form
When visitors land on Asana's blog, a popup immediately greets them with an opportunity to subscribe. This particular email popup is relatively small and unobtrusive. It is easy to see without being annoying. It gets the job done without ruining the user experience.
MailerLite – The Best Offer Forward, For The Best Conversion Rate
MailerLite makes a big offer and makes it as soon as a visitor lands. You can't miss this email capture pop-up as it blocks or greys out the rest of the page until the user responds. It might be considered by some as obtrusive, but it counters by offering something of value in exchange for a name and email. The choice of the second field for the visitor's name adds a few seconds to the process but allows for better email personalization. The "10 chapters in 10 days" offer means that anyone signing up will hear a lot from the company in the follow-up emails.
Email Popups with Exit Intent Trigger
Some marketers may be nervous about popups disrupting the visitor experience. If that is a concern, why not have the popup show when visitors leave? If they are about to leave the site, you don't have much to lose and a lot to gain. This exit intent trigger email popup gives you one last chance to get the email of a visitor who might otherwise never return. This will allow you to have a continued relationship and get them to return and complete a purchase.
Drip – Exit Intent Popup Examples To Inspire
As visitors move their mouse toward the back button, this email popup offers a valuable resource in exchange for an email address. The popup is bright and attention-getting and makes signup easy with a single form field.
Bestazy – Regional Popup Email Capture
This email popup, triggered when the user moves to exit the page, is regionally personalized and offers a chance to win a gift card. By including the visitor's city, the popup has a better chance of getting their attention and putting a gift card on the line makes this offer even more tempting. Notice the clever email opt-out language. Who doesn't want to win a gift card?
A Better Lemonade Stand – Useful Content Subscription Popup
A Better Lemonade Stand offers an email popup that collects addresses to launch an automated weekly email flow. It is a beautiful, straightforward box with the included resource popping right out of the top. The box's outer glow in attractive colors makes this even more eye-catching.
Feedspot – Sign-in Options
Feedspot uses a straightforward design to offer multiple options for collecting emails. Instead of the typical email address field, Feedspot allows users to sign up using their Google or Facebook accounts. This email popup also uses personalization based on the last item the user was looking at before exiting.
Salesmate – Popups That Capture The Screen
One way to grab the visitor's attention before the exit is to add another dimension to the opt-in popup. Salesmate dims the entire browser window before displaying a popup with a high-contrast white background.
Gong – Cheerful Email Newsletter Popup
Gong uses an innovative, eye-catching design to make users look twice before hitting that back button. They follow it up with copy that offers to put you in the same league as some of their top clients if the visitor simply provides their email.
Alex and Nova – Design + Psychology
Alex and Nova use both great design and psychology in this email popup. The color scheme is right on brand, and the limited-time offer adds some urgency to the mix. The functional countdown timer is a great concept and adds some motion to the box.
Copper – Splash Of Color For Building An Email List
It is hard to miss Copper's email popup. Matching their branding and filling the screen with a slash of colour Copper makes an appeal to the visitor's email address in exchange for the latest information.
Klenty – High-Value Exchange
Klenty uses a simple yet effective popup to ask visitors for their emails before they leave. They offer a high-value resource — an eBook full of templates — which is perfect for people who have shown an interest in this company. The "Download Now" signup button moves the focus to get the resource rather than signing up for anything.
Instapage – Growing Your Email List With Simple Capture Popups
There is nothing too fancy about this popup from Instapage, proving that sometimes simple is best. When visitors appear to be leaving, they get a chance to connect through a subscription to the blog with one quick form field.
Email Popups with Scroll Trigger
The scroll-trigger email popup is a smart twist on the classic landing popup. Instead of appearing right away, it waits until users scroll to a set point on the page, signaling genuine interest. This approach reduces bounce rates by engaging visitors who are already invested in your content. By targeting users who’ve shown deeper engagement, it increases the chances of converting them into email subscribers who will genuinely value your newsletter subscriptions and the information you share.
GetResponse – Best Timing
GetResponse waits until visitors get quite a way down the page before launching an email popup that looks more like a chatbox. The box doesn't interfere at all with what the user is viewing. It offers an invitation for more information in exchange for just a name and email address.
Aircall – Trigger And Copy
Aircall’s scroll-triggered popup stands out with its bold tone of voice and unique call to action: “Claim your competitive edge.” This clever wording does more than invite visitors to sign up — it aligns with their marketing strategy to attract high-quality leads. It’s a great reminder that the right copy can make all the difference in the world of popups, nudging visitors to subscribe before they decide to close the popup.
Segment – A Clear Message
This is another example of an email popup that looks like a chatbox. It starts with the question, "Enjoying this article?" That is a safe question to ask with a scroll trigger since the user has already scrolled through a portion of the article — no interruption to the onsite experience. Like some other examples, this pop-up is also very clear about what the visitor is signing up for by stating that the emails will come once a month.
Helpscout – Don’t Miss A Thing
Who wants to miss out when 241,000 other users have already signed up? This subtle, non-intrusive popup leverages the power of social proof. It encourages the visitor to sign up to the newsletter in order to miss out on something so many people already enjoy. Blocking just enough of the article, it makes sure the reader notices all the right information, so you are convinced to enter your email address pretty fast.
Pipedrive – Scroll Trigger Subscription Popup
With a scroll trigger popup, finding the right moment in the user's trip down the page is important. Pipedrive.com doesn't wait long. As soon as the visitor scrolls down far enough to see the body of the article, they are greeted with an opportunity to become part of the larger community. This makes mailing list growth easier and allows you to fill it with high-quality leads who care about your content.
Nutshell – Full-page Popup Email Form
Sometimes bigger is better. Nutshell attempts to catch visitors before they exit with a dimmed browser window and a huge email popup that takes up most of the window. Instead of packing that area with a lot of text, the invitation is minimal and simple. There isn't even a signup button, just an arrow to submit the email address and join the subscriber list.
Vainu – Two-step Popup
Vainu uses a unique two-part email popup to collect addresses. The first click is simply a "download the eBook" button. The address collection does not even happen until after the button is clicked. The second part of the popup explains the free resource even further and then asks for the address.
Polymail – Simple Solutions
Simplicity is often the key to a successful email pop-up strategy. This scroll-triggered email popup from Polymail makes a no-nonsense ask using a small, clean box that doesn't interfere with the user experience.
Leadfeeder – Design is Key
Don't overlook the power of great design. This email popup example from Leadfeeder uses a variation of product imagery to invite users to sign up for a free eBook. Another interesting point to notice is that the popup itself does not ask for an email address but instead takes the visitor to another webpage that requests more information.
Demio – Bold Email Popup Examples
Demio has a rather bold popup that shows up as users scroll down the page. It's impossible to miss as it gets in the way of the article. However, it offers a valuable resource and, at first, doesn't appear to require anything from the visitor. After a click, the request for an email is added to the box. Two-step lead capture much?
Element Click Trigger
The most focused email popup, which is also the least obtrusive to visitors, is the element click trigger popup. This version does not appear unless a user clicks on a specific button or link on the webpage. This is often a "Subscribe" or "Join the Mailing List" button. However, as seen in the example below, it can be any link.
This link launches an interactive email popup when visitors show an interest in learning more about email marketing automation by clicking on the hyperlink in the article.
Hubspot – Use Email Collection Boxes
Hubspot turns a single button into a two-part email collection box. First, staying clear with the Hubspot brand colors allows the user to subscribe via email or Slack. It then moves to another page that asks for emails and more information about the subscriber's interest.
ConvertKit – Straightforward Popup Triggers
This email popup appears after a click on the subscribe button and maintains a quick and easy signup process using just a first name and email. Even though the user has already expressed an interest, there is no need to make things too complicated with a ton of additional fields.
Weglot – The Right Colours
Weglot sticks with its blue color scheme for this great-looking email popup. Notice that the copy still pitches signing up even after the user clicks on "Get the newsletter."
Atlassian – The Presentation Matters
Design is one of the most important factors when it comes to popups. This example from atlassian.com is beautiful in the selection of colors and fonts and the smooth, subtle dimming of the window and fade-in of the box.
Dotdigital – Smooth Transitions
In this unique example, Dotdigital starts with a floating round “Subscribe” dot. When clicked, it fades out as an attractive popup fades in. The design, in brand color and style, features rounded corners giving it a softer feel.
Keap – The Benefits
Keap certainly doesn't want to miss a chance to capture an email. Once visitors have already clicked on the "Subscribe" button, they have a decent amount of copy to encourage the user to follow through. They share what you will get from their weekly newsletter, list four reasons to subscribe, include some humor, and offer a plain English privacy statement.
Databox – The Right Tone Of Popup Marketing
Databox's subscribe button leads to a popup that makes excellent use of natural language. The question, "Can we send you our next blog post?" is followed by "Where should we send newly published content and reports to?" instead of a plain email address field. Subtle language changes can make all the difference.
Medical News Today – Matching Colors
A click on the "Newsletter" button on Medical News Today pops up a simple, understated box. Notice, however, the black text with the subtle border in the website's secondary color.
Healthline – Personal Tone
This email popup, again triggered by a "Subscribe" button, offers two extra checkboxes for personalization. Also, notice the button text showing "I'm in" instead of the typical "Subscribe" or "Signup” text.
The possibilities for creating popups on your website are practically endless, but don’t let that overwhelm you — think of them as opportunities. With Personizely’s intuitive drag-and-drop builder and customizable email popup templates, getting started is simple. You can experiment with different designs, collect real data, and fine-tune your strategy to connect with your ideal customer and maximize conversions.
While creating popups is easy, making them truly effective requires understanding your visitors. Think about what convinces you to share your name and email when you visit a website. Then, take it a step further. With Personizely, you’re equipped with the stats, insights, and templates you need to craft email popups that actually convert. Plus, seamless integrations with your favorite marketing tools ensure your workflow stays smooth and efficient.
The bottom line? Personizely gives you everything you need to turn more visitors into loyal customers. Get started today and create eye-catching, high-converting email popups in just a few clicks!
