Increase conversions with website personalization
Deliver tailored experiences for every visitor and turn more clicks into customers with Personizely’s no-code website personalization tools.
Benefits of website personalization
Website personalization turns your site into a sales engine by aligning every interaction with what visitors actually want.
Higher conversion rates
Tailored pages, CTAs, and offers make visitors more likely to take required action like sign up or purchase.
Better engagement across segments
Serve each audience group tailored content that keeps them interested and more likely to act.
Stronger customer loyalty
Consistent, personalized experiences keep visitors engaged and give them a reason to return to your site.
Better marketing ROI
Web personalization matches each visitor’s intent, making your ad spend and email traffic work harder.
Reduced bounce rates
When people see content that fits their intent from the moment they land, they stay longer and explore deeper.
Clearer customer insights
Every tailored interaction shows what resonates, helping you refine offers and messaging with confidence.
Build targeted experiences
Use real time website personalization to show visitors the version of your site that fits them best.
Define audience segments, build variations, and let Personizely deliver the right experience — driving more signups, sales, and loyal customers.
Activate your web personalization strategy without touching a line of code
Personalize your website without coding
Enable your marketing team to easily personalize text, images, and CTAs no matter what platform your site is built on.
Change text
Hide elements
Adjust colors
Swap CTA’s
Change images
Use placeholders
Reach the right people with the right message
Make every interaction count and convert visitors into customers more effectively! Use behavior, contextual, and data-driven targeting parameters to show every visitor the most relevant version of your site.
Visit and session history
Resurface content and products based on a visitor’s past website interactions and previously viewed items.
Traffic source identification
Customize widget displays according to where your traffic comes from.
Product-specific displays
Use widgets to highlight specific content or offers tied to the products visitors browse most.
Form-data enhanced display
Use details from sign-up or checkout forms to deliver content and offers that match each visitor’s profile.
Interaction-centric display
Personalize pages instantly based on clicks, scroll depth, or time on site to keep visitors engaged.
Targeting based on geolocation
Show location-based content, promotions, or messaging by city or country.
Device-responsive content
Create a consistently great customer experience for mobile, tablet, and desktop users viewing your site.
Shopping cart Insights
Show relevant products similar to your customer's shopping cart.
Smart link tracking (UTM parameters)
Tailor landing pages and offers to match the campaign, channel, or keyword that brought each visitor to your site.
Customer cookie preferences
Recognize returning visitors and deliver consistent experiences based on saved settings and previously viewed pages.
Local climate-aware personalization
Adjust widgets and offers based on current weather conditions where your website visitor is located.
Subscription status targeting
Adjust messaging and promotions based on whether someone is a prospect, an active subscriber, or a churned customer.
Create personalized web experiences in minutes
Set up and launch personalization campaigns quickly with a website personalization platform designed for marketers, not developers.
Turn CRM contacts into loyal customers
Connect your CRM and marketing lists to recognize returning contacts the moment they land on your site. Show them tailored offers, personalized messaging, and experiences that reflect their history with your brand, driving higher conversions and stronger customer relationships.
Test and personalize for maximum impact
Run A/B tests to discover which personalized pages, CTAs, and offers drive the strongest results. Then use those insights to refine campaigns and scale winning variations with confidence.
Make smart, data-driven personalization decisions
Track goal conversions, measure A/B test results, and see exactly how each personalization campaign impacts sales and engagement in real time.
Turn visitors into customers with the power of website personalization
Even small adjustments, powered by targeting rules and robust personalization engines, can turn engagement into measurable growth.
Ad-to-landing message match
Make sure your landing page mirrors the promise in your ads. Use UTM parameters to dynamically swap headlines or CTAs so visitors see the exact offer they clicked on. This keeps the journey consistent and dramatically reduces bounce rates.
New vs. returning homepages
Serve different homepage experiences based on visit history and cookie data. First-time visitors see a newsletter signup or intro message, while subscribers and repeat customers skip straight to product highlights or exclusive offers.
Geo promo bars
Tailor promotions to a visitor’s location or even the local weather. Display shipping thresholds in local currency, offer free delivery by region, or highlight seasonal products when it’s cold, rainy, or sunny outside.
Cart-aware cross-sell
Use shopping cart data to recommend complementary products right on the product detail page. For example, if someone adds running shoes, show them socks or a hydration belt. It’s a proven way to increase average order value.
VIP/Subscriber experience
Give subscribers or loyalty members a site experience that feels exclusive. Swap standard CTAs with “Early Access” or “Member Pricing” prompts, and hide generic signup forms so they only see what’s relevant to them.
Device-specific product description pages
Optimize product pages by device. Mobile visitors get shorter copy and larger images for quick scanning, while desktop visitors see more detailed specs and side-by-side comparisons. This keeps the experience smooth across screens.
Website personalization solutions for all companies
Website personalization delivers value across industries and business sizes, powering growth for both B2C brands and B2B companies.
Ecommerce
Deliver personalized shopping experiences that increase sales. Use cart-aware cross-sells, localized promo bars, and product recommendations to raise average order value and reduce cart abandonment. Website personalization tools make every store visit feel like it was built for that shopper.
SaaS
Turn more visitors into users with personalized landing pages, signup flows, and in-app experiences. Adapt CTAs by audience segment, highlight the right features for different personas, and upsell existing users with tailored offers — driving trials, demos, and upgrades.
Media and publishing
Engage readers with dynamic content feeds and subscription prompts that match their interests. Personalize pages based on browsing history, device, or subscription status to increase time on site, grow readership, and drive more paid subscriptions.
Travel and hospitality
Boost bookings with personalized offers and localized content. Show visitors deals in their region, adapt recommendations based on travel intent, and highlight complementary services like tours or upgrades. Personalization ensures every traveler sees the experience most relevant to them.
Choose Personizely as the personalization engine for your website
No-code simplicity
Create and launch personalization campaigns in minutes with an intuitive visual editor. No developers, no delays — just easy control over text, CTAs, images, and page elements.
All-in-one conversion optimization
Beyond website personalization, Personizely includes widgets, A/B testing and more, giving you everything you need to optimize conversions from one platform.
Seamless integrations
Connect effortlessly with the tools you already use: website platforms, email clients, SMS software, CRMs, and analytics tools. Personizely fits into your stack without adding complexity.
No-flicker, real-time personalization
Deliver changes instantly as the page loads, so visitors see the right version without visual glitches. Sticky variations ensure returning visitors always get a consistent experience across sessions.
Affordable and transparent pricing
Access enterprise-level personalization capabilities without enterprise costs. Personizely’s clear, predictable pricing is designed to scale with your business.
Scalability for any business
Whether you’re a fast-growing ecommerce brand, a SaaS company, or a global enterprise, Personizely adapts to your business model — B2B or B2C, small or large.
Customer stories
Average customer rating
A truly beautiful product, with great UX
I’ve been looking for a tool like Personizely for over a year. It’s the only tool in the space that took the time to build a truly beautiful product, with great UX. And they thought about their customers’ customer as well with widgets being as customisable as possible. Love it!
CMO at Planable
You need a tool like this, that's a fact
Personizely combines the features of website personalization and widgets. This means that you can use the powerful conditioning of the website personalization tools to really target your popups and widgets. As a digital marketer, you need a tool like this, that's a fact.
Digital Marketing Specialist at Oglasevanje.eu
Support is top notch
Website Personalization is the future of lead generation and Personizely helps you do it with ease! I've used a few tools to help me get this done, but none as good as this when it comes to features and ease of use. On top of that, the support is TOP NOTCH.
Founder of EAanalytics
Totally recommend it to any marketer serious about growth
We used Personizely for exit intent pop ups and saw results immediately. Sergiu and his team were very helpful and the platform has some incredible capabilities. Totally recommend it to any marketer serious about growth.
Founder of Regent Branding
The most effective marketing tool
Personizely is the only app we see the results right away. Cost effective, easy to learn with great UX with the best possible support team! Once you set widgets it sets you free and allows you to focus on other important things. Most importantly, it brings growth of sales immediately.
Co-Founder at KNOK STORE