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Website Personalization

Website Personalization: Create Unique Customer Experiences

Customize your site within minutes for a better shopping experience and increase customer engagement with the right tools.

Personalization editor

Activate your web personalization strategy without touching a line of code

Personalize your website without coding
Enable your marketing team to easily personalize text, images, and CTAs no matter what platform your site is built on.

Change text


Hide elements


Adjust colors


Swap CTA’s


Change images


Use placeholders


Display Personalized Content with Advanced Targeting Parameters

Customize your e-commerce site content to increase sales based on data collected from smart links, including geolocation and browsing history.


Visit And Session History Analysis

Personalize your site based on customers’ previous site interactions and viewed items.


Traffic Source Identification

Customize widget displays according to where your traffic comes from.


Product-Specific Displays

Show content and widgets based on customer interactions with your website.


Form-Data-Enhanced Display

Use insights from submitted form data to provide a more personalized widget display.


Interaction-Centric Display

Customize what your customers see based on how they interact with your website.


Targeing Based On Geolocation

Personalize what people see based on their city or country.


Device-Responsive Content

Ensure your e-commerce website looks great, whether viewed on a phone, tablet, or computer.


Shopping Cart Insights

Show relevant products similar to your customer's shopping cart.


Smart Link Tracking with UTM Parameters (Urchin Tracking Module)

Use special tracking links to gain insight into your customers' preferences.


Customer Cookie Preferences

Use cookies to create a unique and familiar experience for returning customers.


Widgets Adaption to Local Climates

Display content that matches the current weather conditions at your customer's location.


Subscription Status Targeting

Target your users based on their subscription status in your email management system (EMS).

Visitor identification

Maximize your marketing efforts

Detect contacts from your marketing lists or CRMs and create a personalized experience for each of them.

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In-depth analytics for real-time results

Analyse goal conversion rates and A/B test your campaigns to make weighed decisions.

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Website Personalization

Discover the benefits of website personalization and build your own best practices

Get to know the best website personalization tool that will make your marketing efforts even more prolific. Create a customer journey that will retain website visitors, and even more, bring them into your customer base. Resonate to every single site visitor with personalized content from the first second they get to your landing page. Increase conversion by using customer data and making relevant product recommendations, because you already know what they need, you just need to get them there. Get your homepage to peak effectiveness, and see your website personalization efforts pay off in no time. There are many website personalization strategies to try out, and all of them will take into consideration your customer profile, and use data to know exactly what to show those who land on your website from a particular browser, geographical location, device, etc. This is the perfect time to develop marketing strategies based on personalization and customization, so those who interact with your website stay there longer and return many times after that. Start personalizing your website today and hop on our 14-day free trial and see for yourself the many benefits of personalization.


Customer stories

Average customer rating

A truly beautiful product, with great UX

I’ve been looking for a tool like Personizely for over a year. It’s the only tool in the space that took the time to build a truly beautiful product, with great UX. And they thought about their customers’ customer as well with widgets being as customisable as possible. Love it!

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Miruna Dragomir

CMO at Planable

You need a tool like this, that's a fact

Personizely combines the features of website personalization and widgets. This means that you can use the powerful conditioning of the website personalization tools to really target your popups and widgets. As a digital marketer, you need a tool like this, that's a fact.

Andrej Reljič

Digital Marketing Specialist at

Support is top notch

Website Personalization is the future of lead generation and Personizely helps you do it with ease! I've used a few tools to help me get this done, but none as good as this when it comes to features and ease of use. On top of that, the support is TOP NOTCH.

Chris Kyriacou

Founder of EAanalytics

Totally recommend it to any marketer serious about growth

We used Personizely for exit intent pop ups and saw results immediately. Sergiu and his team were very helpful and the platform has some incredible capabilities. Totally recommend it to any marketer serious about growth.

Hamzah Malik

Founder of Regent Branding

The most effective marketing tool

Personizely is the only app we see the results right away. Cost effective, easy to learn with great UX with the best possible support team! Once you set widgets it sets you free and allows you to focus on other important things. Most importantly, it brings growth of sales immediately.

Kim Haelan

Co-Founder at KNOK STORE

Frequently Asked Questions

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