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Need to fill your sales pipeline with leads? Make sure you turn every website visitor into a potential customer with an effective lead capture strategy. Learn more about e-commerce lead capture in our ultimate guide!

Conversion Rate Optimization marketing increases the percentage of visitors who take a desired action — like making a purchase, signing up for emails, or filling out a form. Find strategies and tools in this article.

In this article, we’ll dive into what Optimizely is, why they keep their pricing under wraps, what influences those big numbers, and whether it’s even worth the investment.

A/A Test: Definition, Importance, and How to Conduct One

Are you looking for attractive popup design examples that look nice on your site and, at the same time, convert visitors into contacts buyers? If the answer is yes - you are in the right place.

Are you thinking about adding a Shopify pop up to your eCommerce store? There are some great examples of how and where to use a Shopify pop up window to achieve a higher conversion rate and increase profits on your website.